FUNCTION 01
Customer support desks
Inbound and outbound voice, live chat, email and ticket queues, social response,
escalation handling, retention and win-back calling.
- Agents, senior agents, escalation desk, team leads
- 24×7 rotas including weekend and overnight cover
- Works inside your helpdesk — Zendesk, Freshdesk, HubSpot, Zoho or your own
- Measured on response time, resolution rate, CSAT and quality audit score
FUNCTION 02
Back office & data operations
Order processing, document verification, KYC support, data entry and cleansing,
catalogue and listing management, returns processing.
- Process executives, verifiers, quality analysts
- Volume-based staffing with published turnaround targets
- Four-eye checks on anything financial or customer-facing
- Measured on turnaround time, accuracy rate and backlog age
FUNCTION 03
Finance & accounting
Bookkeeping, accounts receivable and payable, invoicing, bank and ledger
reconciliation, expense processing, payroll input preparation, MIS packs.
- Accounts executives, senior accountants, AR/AP specialists
- Tally, Zoho Books, QuickBooks, Xero, SAP B1 and NetSuite experience
- Month-end close support against your calendar
- Segregation of duties maintained — we prepare, you approve
FUNCTION 04
IT & software development
Front-end and back-end developers, mobile developers, QA testers, application
support engineers, and DevOps assistance under your architect’s direction.
- PHP, Laravel, Node, React, Python, .NET, Flutter, React Native
- Works in your repository, your sprint board, your review process
- Overlap hours arranged for US, UK and Gulf teams
- Measured on sprint delivery, defect escape rate and review turnaround
FUNCTION 05
Digital marketing
Search optimisation, paid media operations, social media management, content
production, email and WhatsApp campaigns, marketplace listing optimisation.
- SEO executives, ads operators, content writers, social managers
- Reports into your marketing lead, not a black-box agency retainer
- Your ad accounts stay yours — we operate, you own
- Measured on output volume, campaign hygiene and agreed channel metrics
FUNCTION 06
Sales & lead generation
Outbound prospecting, appointment setting, inside sales, lead qualification,
CRM hygiene and pipeline administration.
- Callers, appointment setters, inside sales executives, sales support
- US, UK and Australia shifts with accent-neutral English
- Dialler and CRM operated to your script and compliance rules
- Measured on contact rate, qualified conversations and meetings held
FUNCTION 07
HR & recruitment support
Sourcing, screening, interview coordination, offer administration, onboarding
documentation and HR helpdesk for your own internal staff.
- Sourcers, screeners, HR coordinators, HR administrators
- Works inside your ATS and HRMS
- Confidential data handled under a signed data protection schedule
- Measured on pipeline volume, screen-to-interview ratio and TAT
FUNCTION 08
Design & creative production
Graphic design, brand collateral, social creatives, video editing, presentation
design, catalogue and print artwork.
- Designers, video editors, production artists
- Adobe Creative Suite, Figma, Canva Pro, Premiere and After Effects
- Files, sources and rights transfer to you
- Measured on output per week, revision cycles and brand adherence